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Web Survey Bibliography

Title Innovative Web use to learn about consumer behavior and online privacy
Author Earp, J. B., Baumer, D.
Source Communications of the ACM, 46, 4, pp. 81
Year 2003
Database ProQuest
Access date 17.05.2004
Abstract A recent study uses an online survey that incorporates Web site screen captures to investigate consumer privacy fears and looks beyond consumer attitudes to investigate what Web sites can do to assuage consumer concerns about privacy. Survey respondents were very aware of the possible negative consequences of allowing personal information to fall into the wrong hands and appeared particularly concerned about lack of control of their information and unauthorized redistribution. In general, respondents did not appear impressed with the typical emoluments offered by Web sites in return for information. Responses reveal the expected: since the legal environment is uncertain, people protect themselves by being very careful as to what and to whom they reveal personal information.
Access/Direct link ProQuest (full text)
Year of publication2003
Bibliographic typeReports, seminars
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Web survey bibliography - Reports, seminars (231)

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